Retail Performance & Discount Optimization Dashboard

Retail leadership lacked a clear view of how discounting impacted profitability across categories and time. Decisions were made on revenue signals without understanding margin erosion or pricing sensitivity.

• Built a multi-level executive dashboard showing sales, profit, and quantity trends.
• Designed subcategory-level profitability comparison visuals to detect leakage patterns.
• Created discount sensitivity curves to show where profit collapses.
• Added heatmaps to reveal category-specific pricing risks and discount thresholds.
• Focused layout on executive readability rather than analyst complexity.

• Revealed categories where discounts drove revenue but destroyed profit.
• Enabled leadership to identify optimal discount ranges.
• Created an executive-ready decision dashboard instead of raw reporting.
• Strengthened storytelling capability around pricing strategy and margin risk.