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Startup Product2024Tech + Market AnalysisProduct DesignComputer Vision

Aqua 4.0 (ShrimpVision)

Mobile-first AI product to automate shrimp larvae counting and generate biomass + operational insights.

Role: CTO — led technical strategy, product architecture, model feasibility analysis, and mobile UX concept design.

Counting accuracy target
~95% beta → goal 98%
Hardware requirement
Smartphone camera only
Pilot scope
12 hatcheries + 150–200 farms planned
Scale design
40k+ farms, multi-region roadmap
Aqua 4.0 project hero image

Problem

Shrimp larvae counting is still manual and inconsistent, leading to stocking errors, feed inefficiency, pricing disputes, and unreliable farm planning. Hatcheries need a fast, repeatable, and accessible way to measure counts and biomass without expensive equipment.

Approach

  • Defined the core product workflow: scan larvae → AI counts + sizes → biomass estimate → downloadable report + insights.
  • Led technical feasibility analysis for smartphone-only deployment, model constraints, and image quality handling.
  • Designed the product architecture including mobile UX flow, reporting logic, and CRM-style tracking of farm history.
  • Benchmarked competitors and positioned the product around accessibility and scalability instead of hardware dependency.
  • Worked with the team to define the pricing model, pilot rollout plan, and product roadmap.

What I Owned

  • Led technical feasibility analysis for smartphone-based counting
  • Designed product workflow and mobile UX concept
  • Defined system architecture and deployment approach
  • Contributed to pricing, rollout, and go-to-market strategy

Impact

  • Transforms larvae counting into a repeatable digital workflow instead of manual estimation.
  • Extends beyond counting into biomass insights and farm-level decision support.
  • Creates a scalable mobile-first product viable for small and mid-size farms.
  • Demonstrates end-to-end product thinking: problem framing, technical feasibility, UX design, pricing, and rollout.

Deployment & Monitoring

  • MVP architecture: mobile capture → preprocessing → model inference → cloud sync → report generation.
  • Pilot rollout planned across hatcheries and farms with structured feedback collection.
  • Product feedback loop via in-app signals, field agents, and usage analytics.
  • Scale roadmap: India launch → Southeast Asia → Latin America → expansion to additional species.

Risks & Tradeoffs

  • Image quality variation (lighting, water clarity, device differences) requires robust preprocessing and model updates.
  • Adoption risk if workflow is slower than manual methods — UX simplicity is critical.
  • Connectivity constraints require offline-first capability and reliable sync behavior.

Tools

Computer VisionMobile UX designProduct architecture planningGoogle Cloud integrationFlutter & Firebase

Deep Dive

AI PM Ops Copilot: JD → Fit-Gap → Tailored Assets (Human-in-the-loop)Retail Performance & Discount Optimization Dashboard